Our Story
TAZAAR started with a simple question: Why do electronics lose their value - and their history - the moment they are bought?
From that question grew a platform that connects the dots between manufacturers, owners, and service providers. We created AssetID to give every product a secure digital identity. We developed GeoTag to track high-value assets anywhere in the world.
And we made both technologies app-free, so they’re as easy to use as they are powerful. Today, TAZAAR is trusted by brands, distributors, and owners to protect products, prove compliance, and unlock new opportunities across the entire value chain.
Partners & Affiliates
We collaborate with industry leaders, innovators, and sustainability champions to shape the future of product lifecycle management.
We're always open to partnerships that push the boundaries of compliance,
traceability, and circularity.
ESG & Compliance
We build technology that's compliant by design.
Digital Product Passport ready
Meeting and exceeding EU Ecodesign for Sustainable Products requirements.
Transparency first
Clear, accessible data for regulators, customers, and partners.
Environmental commitment
Helping brands reduce waste, extend product life, and boost recyclability.
Responsible innovation
Protecting privacy and data security at every stage.
Case Studies
Explore real-world applications of our technology
News & Announcements
Stay up to date with product launches and feature updates, new regulations and compliance insights, partner announcements, industry events and thought leadership.
Ready to Transform Your Products?
Join the brands already building transparent, sustainable product lifecycles with TAZAAR.