Argosy Cable and TAZAAR Announce Strategic GeoTag Partnership

TAZAAR is delighted to announce a new partnership with Argosy Cable, bringing TAZAAR's GeoTag equipment tracking solutions to a wider audience across the professional AV and broadcast sectors.

The partnership strengthens both companies' ability to deliver innovative asset management and tracking technologies, helping customers gain greater visibility, security, and control over valuable equipment throughout its lifecycle.

The announcement was made at PLASA Focus Leeds, a fitting location given that the relationship between the two companies began at the same event last year. TAZAAR CEO and Co-Founder Lisa Stafford and Argosy Technical Director Josh Simons were on the Argosy stand to officially mark the occasion.

A Natural Partnership for the AV Industry

Argosy Cable has built a strong reputation for supplying, installing, and supporting connectivity and infrastructure solutions across the professional AV and broadcast industries. Their technical expertise and customer-focused approach make them an ideal partner for TAZAAR's growing GeoTag product range.

GeoTag provides near real-time GPS equipment tracking, geofence alerts, location history, and asset monitoring capabilities, helping organisations better protect and manage high-value equipment used in live events, touring, rental, broadcast, and installation environments.

Commenting on the partnership, Lisa Stafford, CEO and Co-Founder of TAZAAR, said:

"Argosy is a natural partnership fit for TAZAAR's range of GeoTag equipment tracking and monitoring solutions. They specialise in supplying, installing, and supporting connectivity and infrastructure projects across AV and broadcasting.

Their experienced technical team are professional, knowledgeable, and enthusiastic about GeoTag, making it easy to feel like they are an extension of our brand. This enables us to focus on continuing product development and strengthening GeoTag's position as an industry standard.

It's particularly exciting to announce this partnership at PLASA Focus Leeds, given that we first met Josh and Neil at the same show last year."

Creating More Value for Customers

The partnership enables Argosy to offer customers an integrated equipment tracking solution that complements its existing portfolio of technologies and services. Customers will benefit from enhanced asset visibility, improved operational efficiency, and greater peace of mind when managing valuable equipment.

Josh Simons, Technical Director at Argosy Cable, added:

"I'm really pleased to see this partnership between Argosy and TAZAAR officially come together.

What makes this especially exciting is how naturally our businesses and product offerings complement each other. TAZAAR's GeoTag solutions fit perfectly alongside the technologies and services we already provide at Argosy, creating a stronger and more complete offering for our customers.

More importantly, this partnership has been built on a strong relationship between both teams, with a shared approach to innovation, quality, and long-term growth. I'm looking forward to seeing what we can achieve together."

Looking Ahead

As demand grows for intelligent asset tracking and equipment monitoring solutions, TAZAAR and Argosy are committed to helping customers improve security, reduce equipment loss, and gain greater control over their valuable assets.

Together, the two companies look forward to delivering innovative tracking technology that supports the evolving needs of the professional AV, events, and broadcast industries.