TAZAAR Partners with Imago Sonas to expand GeoTag in Denmark

TAZAAR Partners with Imago Sonas to expand GeoTag in Denmark

Lisa Stafford

Feb 5, 2025

TAZAAR partners with Imago Sonas to expand GeoTag into Denmark

TAZAAR is excited to announce our new partnership with Imago Sonas, a leading distributor of professional AV equipment in Denmark. This collaboration marks a key milestone in our GeoTag expansion strategy, bringing advanced GPS tracking technology to the Danish Rental and Staging industry.

Imago Sonas is renowned for its commitment to quality and customer support, making them an ideal partner to introduce GeoTag to Denmark. Their deep industry knowledge and trusted network will play a key role in supporting rental companies and manufacturers as they integrate our tracking technology into their operations.

Why We Partnered with Imago Sonas

Our collaboration with Imago Sonas is built on trust, expertise, and shared values. Here’s why we chose them:

  1. A Trusted Advisor. Since our introduction via Sound Hub Denmark, Brian Thorngaard and his team at Imago Sonas have been invaluable in mentoring and connecting TAZAAR within the industry. Their insight and support have strengthened our presence in Denmark.

  2. A Value-Add Industry Partner. Imago Sonas does more than distribute technology. They actively educate, train, and support rental companies and manufacturers. Their role in guiding Danish businesses through new solutions ensures that GeoTag is implemented effectively.

  3. Driving Awareness of Digital Product Passports. With the EU Digital Product Passport (DPP) regulations under ESPR approaching​, Danish manufacturers will need solutions that ensure compliance. Imago Sonas recognises the importance of this and is eager to support TAZAAR’s DPP initiatives alongside GeoTag.

Imago Sonas on the Partnership

Mads Nørskov, CEO of Imago Sonas, shared his enthusiasm: "Our launch of GeoTag from TAZAAR at Teknikmessen exceeded all expectations. The interest from the Rental and Staging industry was overwhelming, with numerous companies eager to participate in our trial period."

Brian Thorngaard, Technical Director at Imago Sonas, added: "GeoTag is not just another tracker. TAZAAR delivers a full-blown tracking system that offers security, geofencing, and seamless integration for rental companies. This is a game-changer for our industry giving businesses control over their gear like never before."

TAZAAR’s Commitment to Expansion

TAZAAR CEO Lisa Stafford reflected on the partnership after working closely with Imago Sonas at Teknikmessen: "Imago Sonas perfectly aligns with our values and ambitions. They are much more than a distributor. They are an extension of our team in Denmark. As we scale GeoTag globally, we will seek out further partners with the same passion for innovation and customer success."

Get in Touch

If you are a Danish-based Rental & Staging company interested in GeoTag, contact:📍 Imago Sonas📍 Marielundvej 46E 1st Street, 2730 Herlev📧 info@imagosonas.dk📞 +45 3178 0303

For distribution partnerships, contact:📧 hello@tazaar.io

Making Products Live Longer with Equipment Tracking and Traceability Solutions.

© 2026. All rights reserved. TAZAAR

Making Products Live Longer with Equipment Tracking and Traceability Solutions.

© 2026. All rights reserved. TAZAAR

Making Products Live Longer

with Equipment Tracking and Traceability Solutions.

© 2026. All rights reserved. TAZAAR