High-value camera equipment moves constantly - between sets, vehicles, studios, and rental houses. Yet once it leaves the building, visibility often stops.

Ghost Tag changes that.

Ghost Tag is a professional GPS tracking solution designed specifically for the TV and film industry. Built for discreet, internal integration, it delivers real-time location monitoring without altering the look, function, or handling of cinema cameras and accessories.

With a rugged, weatherproof design and an internal battery providing 72+ hours of continuous tracking, Ghost Tag brings quiet, always-on protection to the most valuable tools on set.

Designed for the Reality of Film Production

Film equipment theft is no longer rare or opportunistic - it is systemic. Cameras are stolen in broad daylight during commercial shoots, from service stations, and while in transit between locations.

Traditional tracking methods fall short:

• External trackers are discarded with cases

• Apple AirTags are easily detected and removed

• Visible devices change the form and usability of equipment

Ghost Tag was designed to be different.

It is discreet, embedded, and invisible to thieves; a tracking system that works precisely because it cannot be seen or detected.

Collaboration That Made Integration Possible

Ghost Lab, known for developing the Echo Filter Tray - a product born from the need to save time and reduce complexity on set.

Ghost Lab immediately recognised the opportunity to integrate tracking into an existing camera ecosystem, avoiding unnecessary redesign or disruption. The result was a solution requiring minimal R&D, yet delivering maximum operational value.

From this collaboration, Ghost Tag was created.

More Than Tracking: Digital Product Passport Enabled

Ghost Tag embeds TAZAAR’s patent-pending tracking and monitoring technology, linking camera systems to a traceable Digital Product Passport.

This creates a permanent, auditable record of:

• Location history

• Usage and movement

• Service and maintenance events

• Ownership and cross-hire activity

For manufacturers, rental houses, and insurers, Ghost Tag turns equipment into a connected, data-aware asset - not just a physical product.

A New Standard for Secure Equipment

By integrating Ghost Tag at the manufacturing or retrofit stage, film equipment gains:

• Theft protection

• Location intelligence

• Operational insight

All without changing how the equipment looks, feels, or performs.

Low-cost integration makes Ghost Tag viable across entire fleets, increasing asset value while supporting better operations and long-term risk reduction, including the potential to lower insurance premiums.

Launching at BSC

Ghost Tag will be officially launched at the British Society of Cinematography Expo, where it will feature prominently throughout the event.

You can check it out here: https://www.ghostlab.uk/products/ghost-tag

From TAZAAR

“We knew camera theft was a widespread issue, but the solution had to come from within the industry. By working with experts who understand real-world production challenges, Ghost Tag is evolving into a true industry standard - for retrofit and OEM camera systems alike. Rental companies want meaningful tools that genuinely support their operations.”
Lisa Stafford, CEO, TAZAAR