GeoTag on the Road: Solving Real Problems for People on Tour
GeoTag on the Road: Solving Real Problems for People on Tour

Lisa Stafford
Jul 17, 2025
Touring isn’t easy.
Ask any roadie, tech or tour manager and you’ll hear the same stories:
⚠️ Gear stolen in minutes.
⚠️ Equipment lost in transit.
⚠️ Constant stress about where things are.
⚠️ Resorting to cheap, replaceable gear just to avoid heartbreak.
We think it’s time for a change.
Meet GeoTag: Built for the Road
GeoTag isn’t your average tracker. It doesn’t rely on Bluetooth or proximity to a phone. It connects over 2G/4G with global coverage, giving you real-time tracking even in remote areas. It’s motion-sensitive, battery-backed, and designed to work on tour – not in theory.
Introducing: GeoTag on the Road
This summer, we’re inviting 30–40 roadies to test GeoTag in the wild – at festivals, tours, and shows across the UK and beyond.
We’ve shipped out the first batch of devices to people who live and breathe the touring life. These aren’t influencers. They’re crew. And they’re putting GeoTag to the test where it really matters.
What’s In It for Them?
They’ll get:
✅ A free GeoTag to try, track, and keep with a service running for 2 years.
✅ A chance to share stories, photos, and honest feedback
✅ A smarter, safer way to track their gear on tour
All we ask is that they:
📸 Post once every 2–3 weeks
🎤 Share their experience in community threads
📩 Let us know how it’s working for them
Problems We’re Solving
✔️ Theft during load-outs – gear goes missing in seconds
✔️ Gear location anxiety – especially on multi-city runs
✔️ Lack of visibility in rural or indoor venues
✔️ Dependency on consumer apps that don’t work in pro settings
✔️ No central log of where equipment has been or who last handled it
With GeoTag, roadies gain peace of mind, better security, and more control.
Want In?
We’re still accepting a few more roadies for this campaign. If you live on the road and want to be part of something new, apply to join here. by 31st July.
#GeoTagbyTAZAAR #GeoTagontheRoad
Let’s show the AV world what gear tracking should look like.