The future of Product Intelligence is TAZAAR, and we are here now.

We are about a fortnight away from PLASA, and you can already sense the AV industry kicking it up a notch after a long, hot summer. Possibility the best summer we have had in a decade and we have all fully taken advantage of it.

TAZAAR is back again this year on stand E94 and this year we have our own stand, we may no longer be on the same stand as our early adopter customer and partner, APT-GB, but we are right beside them.

Product Intelligence is taking centrefold this year, as the topic of Digital Product Passports grows in relevance and importance for manufacturers across the AV industry, we want to showcase how we have developed and tailored a solution for high value electronic and electrical equipment that takes into account the product’s value chain and leveraging product traceability for servicing, repairs, maintenance, usage and geolocation data – we go beyond the essential expectations of an EU-aligned DPP.

On the stand, you will be able to have a look at the holistic hardware-software offering with product’s from APT-GB, Rubberbox and Bishopsound showcasing TAZAAR integrated technology as well as our retrofit solution for CDJs.

Away from the stand, I will be leading the conversation around DPPs in the industry theatre room on Sunday and Monday, hosting a panel on whether DPPs represent an opportunity or headache for the industry with leaders from Instagrid and Bishopsound and showcasing how DPPs can be created live in seconds.

Creating DPPs live on demand using pre-existing product webpages or PDF files is actually our feature showcase this year. Gone are the days of manual entry and the only option of creating DPPs easily through an ERP/CRM integration, we can now automatically scrape product data from ingested files and webpages. A huge time saving win for manufacturers seeking to adopt DPPs easily.

Again, this year, we are sponsoring the brilliant AV Quiz and Roast hosted by the Inside Story – I believe we are sponsoring the potatoes, which as an Northern Irish founder was the obvious choice…

At the show, we are keen to meet with AV manufacturer leaders who are keen to take the next step from Digital Product Passport awareness to readiness, meet forward thinking manufacturers who want to integrate our combined DPP + GeoTag product intelligence capabilities into their equipment and industry investors who want to back us to accelerate our next stage of growth. Let's continue our conversation in person.