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TAZAAR Joins the Prestigious SoundTech Accelerator Programme - A Leap Towards the Future of Audio Innovation

Lisa Stafford

26 Mar 2024

A Gateway to Unparalleled Opportunities

Located in Struer, Denmark, known as the City of Sound, the SoundTech Accelerator is a beacon of innovation in the audio industry. In collaboration with Sound Hub Denmark and SoundInvest, the programme is designed to nurture and propel companies at the forefront of sound technology.


Being one of just 5 companies selected from over 50 applicants, TAZAAR stands at the precipice of an incredible opportunity. The programme spans 6 months and offers advanced workshops, state-of-the-art testing facilities, and personal coaching from leading sound specialists. It’s a comprehensive journey designed to accelerate growth and impact in the audio sector.


The Journey Begins in Struer

Our co-founders, Lisa Stafford and Ashley Smith, recently embarked on this exciting journey by attending Camp 1 in Struer. Hosted in the iconic Bang & Olufsen's Factory 1, we were immersed in an environment that breathes innovation and history in equal measure.


The accelerator's unique setting within the Danish sound cluster provided us with an unparalleled platform to engage deeply with the audio industry. Over 3 days, we participated in workshops and received feedback and guidance from a panel of distinguished mentors including Peter Petersen, Rie Kold Pripsø, Michael Rohde Böwadt, Anders Graabæk, Jonas Rosbech, and Nicolai Sederberg Rottbøll.


Fostering Collaboration and Innovation

The programme facilitated an enriching exchange of ideas among fellow innovators, both in hardware and software. This collaborative atmosphere is invaluable, as it not only broadens our perspective but also fosters mutual growth and learning.


We are honoured to share this journey with other remarkable companies selected for the 2024 programme:

  • JOYNED GmbH: Spearheading open pro audio network technology.

  • HyperTribe: Revolutionizing the music industry with AI-driven artist management.

  • Musajjel مسجّل: Creating a one-stop solution for podcast production.

  • Freqport: Blending analog warmth into the digital music production workflow.


At the Heart of TAZAAR’s Mission

At TAZAAR, our core mission is to redefine the relationship between audio brands and their customers. By enabling product traceability and creating digital logbooks, we aim to enhance the longevity of audio products. This approach not only benefits the environment by promoting sustainability but also enriches the consumer experience.


Stay tuned for more updates as we continue on this exhilarating journey towards making products live longer and fostering a more sustainable, connected world.

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