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Press Release: TAZAAR Launches GeoTag

3 Feb 2025

London, Feb 2025 – Every performer’s nightmare: stolen or lost equipment. For 1 in 4 musicians, it’s a bitter reality – thousands of pounds vanish, fans are left disappointed, and the show… doesn’t go on. Now, TAZAAR, the trailblazer in Digital Product Passport (DPP) innovation, has introduced a revolution for the industry: GeoTag.


A GPS-powered guardian, GeoTag doesn’t just track; it transforms. With cutting-edge 4G IoT SIM connectivity, built-in recharging capabilities, and seamless integration into your gear, GeoTag ensures your equipment is always on your radar, wherever the production or event takes you.


Why GeoTag Changes the Game

For too long, tracking solutions have fallen short: batteries that fizzle out, alarms that attract the wrong kind of attention, and devices too obvious to survive theft. TAZAAR teamed up with industry pioneer APT-GB to create a new standard. GeoTag delivers reliable, real-time location updates, geofencing alerts, route tracking, and timestamped data – even in remote areas.


Lisa Stafford, Founder of TAZAAR, is driving a new industry standard to deter theft: “TAZAAR GeoTag isn’t just a tracker – it’s a thief’s worst enemy and every professional’s peace of mind. We recognised that consumer tracking tags weren’t built for the tough demands of high-value media and entertainment gear. GeoTag changes that with purpose-built technology that’s reliable, robust, and ready to perform anywhere.”


A Global Movement

The buzz is real. Over 20 manufacturers – from Italy to Denmark and beyond – are trialling GeoTag into products like flightcases, amplifiers, lighting rigs, and even connectors. 


Penn Elcom, a leading global flight case hardware manufacturer, identified the potential of GeoTag technology for the professional audio industry and have collaborated with TAZAAR to develop a tracking solution specifically designed for flight cases. Rob Platt, Sales & Marketing Director at Penn Elcom, stated, "We recognised early on that TAZAAR was pioneering an innovative solution with their GeoTag technology. We immediately saw the value it could bring to tracking flight cases which are frequently used to transport important and high value items and have worked closely with TAZAAR to bring the Penn Power Tag to the market."


Be Part of the GeoTag Revolution – Live at ISE 2025

Want to experience GeoTag magic? Join us at the GeoTag Cache Contest at ISE 2025. Hidden GeoTags across the venue await your discovery – find them, earn points, and win exclusive prizes like the GeoTag Mark 2, a crate of beer, and mystery surprises.


Start your treasure hunt at the TAZAAR® booth CS517 in the Innovation Zone. Let the adventure begin.


About TAZAAR® 

TAZAAR advances product traceability and security with Digital Product Passports and GeoTag GPS tracking. By safeguarding high-value equipment and championing sustainability, TAZAAR ensures your products don’t just last – they become legendary.


Ready to make your products unforgettable? 


Visit www.tazaar.io/geotag or contact us at hello@tazaar.io to learn more.


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